Escape From Noma

This is not the post that I thought I was going to write about Noma, the massively influential Copenhagen restaurant that’s been declared “The Best Restaurant in the World” five different times.

In fact, I didn’t even think I’d ever get to eat at Noma, especially when they recently announced that they’re closing the restaurant permanently at the end of 2024 to become “a full-time food laboratory.” I put myself on the waitlist when we booked our trip to Denmark and never thought in a million years that we’d score a table. And then, somehow, miraculously we did.

When you score a table at Noma, there’s no screwing around: you pay for your full meal immediately upfront or you’ll lose the table. The meal almost cost more than our flight to Europe, but we were celebrating some recent good news and decided to splurge.

The reservation fell smack dab in the middle of our trip: we were going from a Friday to a Friday and our reservation was for a Wednesday at 5 o’clock. The nights leading up to it we ate terrific meals at restaurants created by Noma alumni: Restaurant Barr, in the old Noma space; Sanchez, a Mexican restaurant created by Noma’s former pastry chef; and a few non-Noma restaurants, including our favorite meal of the trip — dinner at Kodbyens Fiskebar. (I’ll write about all of this in my next post.)

It was the meal that we ate the night before our dinner at Noma, though, that set into motion this unfortunate series of events. We had dinner at another highly-recommended restaurant, on all of the “Best Restaurants in Copenhagen” guides. I have no idea what was in the food — we mostly enjoyed what we ate — but we both woke up the next morning feeling queasy.

I spent the day convincing myself that I was fine: we ate a light breakfast, I jogged around the hotel room to get my system moving. Craig wasn’t buying it: “I’m worried you’re not going to be well enough for this meal.”

“Trust me,” I told him. “I’m fine.”

At four o’clock, we set off on foot to Noma, about a 45 minute walk, which got us there just in time to have a little iced tea in the greenhouse. Everyone was so welcoming and friendly, at first I thought we actually knew the people who greeted us as we approached, they seemed so happy to see us.

When it was time for the actual dinner, we were sent form the greenhouse to the main structure that you see above with the most gorgeous, seashell-covered door. It felt like the gateway to Narnia or some kind of mermaid kingdom.

When we opened it, standing there to greet us was the entire staff of the restaurant. It was such a shocking moment, Craig said: “I feel like I should give a speech.” Everyone laughed and then as we were led past the kitchen into the dining room, all of the chefs — what felt like twenty of them — were lined up to greet us and say hello. It was kind of overwhelming, seeing all these eager, expectant faces of the people who were about to pull apart crustaceans with tweezers just for our gastronomical pleasure.

The lead picture of this post shows you the first thing that we saw when we sat down at the table: an entire cod’s head. An explanation was made about celebrating local ingredients, how the fish were all caught in Denmark or Norway, and how we were going to experience taste sensations from the ocean that we most likely had never experienced before.

After negotiating a wine pairing or a juice pairing for a supplemental fee (I went with wine, Craig went for a combo of juice and wine), we were presented with our first course: a whole cooked langoustine that was, indeed, pulled apart on an almost microscopic level. It came with mussel broth that was topped with seaweed: you were supposed to sip the broth through the seaweed and indeed it was like the most potent seafood elixir you’ve ever tasted.

There was also a pickled magnolia bud because of course you want a pickled magnolia bud with your langoustine and seaweed mussel soup

Checking in with myself, I thought: “Okay, so far so good. Nothing too shocking except for that cod’s head, which we didn’t have to eat. I think I’m going to be okay.”

The next course was seaweed a la créme which was exactly as the name implied: pieces of beautiful seaweed (one wrapping an oyster leaf) over a creamy sauce. Sort of like eating the bottom of an aquarium, but a very clean one.

The next course involved lifting a rock off a mussel only to have it open by itself, revealing the meat of the mussel to be wrapped intricately with golden beets.

Ironically, at this point in the meal, I was turning a bit clammy and Craig couldn’t help but notice.

“You don’t seem like yourself,” he said, concern in his voice.

“I’m fine.”

“You look haunted.’“

I excused myself from the table and walked back past the kitchen to the bathrooms. This is a good point to mention that the kitchen was run like an arm of the military. A head chef would yell something out, everyone would yell it back, and it was so intimidating, I was scared someone was going to yell at me to “drop and give me twenty.”

In the bathroom, I splashed cold water on my face and took some deep breaths. I didn’t feel like I was going to throw up, but I also didn’t not feel like I was going to throw up. I figured “mind over matter,” and tried to will myself to feel better. I prayed that the next course would be somewhat more palatable, maybe a PB&J or a matzoh ball soup.

Instead it was raw squid on grilled koji.

Koji, it turns out, is the product of soya beans that have been inoculated with a fermentation culture, Aspergillus oryzae — aka: moldy soy beans. They brought a whole tray of white mold for us to examine and enjoy while chewing the raw, translucent cephalopod. This may have also been the moment that Craig was presented with an iced tea made out of blossoms that were digested by beetles and then pooped out. They brought out some of the poop tea for us to sniff.

As I grew queasier and queasier, it became harder and harder to find culinary merit in all of this this. Were we being scammed? Punk’d? What’s wrong with a good old-fashioned baked ziti? Or a prime rib with Yorkshire pudding and all the fixings? Wouldn’t The Olive Garden be really good right about now, with those bottomless breadsticks? Breadsticks! Bread! Did they have bread?

“Would it be possible to get some bread?” I asked a waiter and then I imagined him going into the kitchen, announcing that Table 12 wanted bread, and the head chef shooting the man who prepared my squid for it not satisfying the customer enough. (The Menu was clearly on my mind.)

We had two more courses — cod roe waffle and hand-dived scallop — before the dish that brought me to my knees. It was a dish that stared us right in the face.

That’s right: cod head with tongue on the bone and “eye pie.” That’s really what they called it. “Eye pie.”

The waitress who served it explained that it wasn’t exactly a whole eyeball, it was just the white of the eyeball, and they used squid ink to make the pupil — as if that made it better?

Imagine feeling nauseous and then somebody hands you this.

Remember that scene in Bridesmaids where Kristin Wiig has to eat the Jordan almond to prove that she didn’t feel sick, even though sweat was pooling on her forehead and she was almost completely green? That’s what I looked like somehow forcing this down my gullet. And, reader, I really did eat that. I also gnawed a little on the cod tongue, which felt like making out with Shamu.

This is the moment where Craig, looking at me, said: “If you need to leave, you can leave. Seriously. It’s totally okay.”

It felt absolutely ridiculous: after how far we’d come, how much money we’d spent, how much work went into every component of this meal by this hard-worked army of chefs?

But in that moment, I realized that I would pay the price of a whole other meal at Noma just for the ability to leave the restaurant. That’s what I wanted more than anything: to get away from the fish eyes and the beetle poop tea and the moldy squid. I just wanted to go back to the hotel, get into bed, and fantasize about pasta and cake and all of the things that made me love food in the first place.

“Okay,” I said to Craig. “Are you sure you don’t mind eating here alone?”

“I’ll be okay,” he assured me even though he too was feeling a little queasy.

I summoned over one of the managers and very discreetly told her that I wasn’t feeling well and that I needed to leave. Her face flushed a bit — leave Noma! are you mad?! — but then she asked if there was anything they could do and when I told her there wasn’t, she sweetly called me a cab and sent me home with some mushroom garum.

During the cab ride home, I lowered the window and breathed in the fresh air and felt such a sense of relief, such a sense of liberation, they may as well have played the theme from The Shawshank Redemption.

Craig, meanwhile, texted me throughout the rest of the meal, which he mostly enjoyed, especially this “sweet oyster” dessert which was really ice cream.

This whole experience taught me many things.

One: context is everything. If I’d felt 100%, I’m sure I would’ve gotten a kick out of this avant-garde meal, even the fish eyeballs.

Two: just because somebody tells you that a restaurant is “the best restaurant in the world,” doesn’t mean that it’s the best restaurant in the world for you.

And, three: no situation is worth enduring if it’s actively making you feel unwell. Just ask anyone who’s seen Matchbox Twenty live.

And that, my friends, is my Noma story. I’m glad I went before the restaurant closed forever and I’m glad I was able to taste some of these challenging, genre-pushing dishes. Beauty, it turns out, really is in the eye of the beholder and that eye now lives in my stomach.

Comments

52 responses to “Escape From Noma”

  1. Bekah Avatar
    Bekah

    This was hilarious and human and just what I needed to start my day after a difficult weekend. May we all prioritize our peace and avoid fish eyeballs if necessary!

  2. Marcia Smart Avatar
    Marcia Smart

    OH MY GOSH! I need to read this again from start to finish. Thank you for sharing!

  3. Ellendee Pepper Avatar
    Ellendee Pepper

    oh my . sorry but hysterical! Are you sure you aren’t screenwriting comedy for Craig!!

  4. Brent Avatar
    Brent

    I’m sorry you felt so sick. The same thing happened to meet at a Michelin starred restaurant in Munich. I ate 3 courses and then got sick to my stomach. 600 euros down the drain.

  5. Veronica Avatar
    Veronica

    I said it before and I’ll say it again, there’s a screenplay here 😉

    Sorry it wasn’t all it was cracked up to be. It’s especially disappointing when you hype an experience in your mind and then it’s not what you expect. Even if it’s good, how can something live up to your wildest expectations? It really can’t. But you will forever HAVE been to Noma and had a memorable experience, even if it wasn’t the one you went in thinking you’d have.

  6. James Felder Avatar
    James Felder

    This is one for the ages. I love it.

  7. Debster Avatar
    Debster

    This is going to be my husbands bedtime story tonight! You’re a great writer and I felt I was right there w/ you….I actually feel queasy right now…lol.

  8. Michael GWhiz Avatar
    Michael GWhiz

    One of the best summations of writing about anything inherently subjective:
    "just because somebody tells you that a restaurant is “the best restaurant in the world,” doesn’t mean that it’s the best restaurant in the world for you."

    Followed immediately by Rob Thomas catching strays????

  9. Mark Rosenblum Avatar
    Mark Rosenblum

    My only frame of reference for your excruciating situation was the time a few years ago when I got sick at a Paul McCartney concert and had to leave the arena. Aunt Ellen was left to enjoy the concert (as you know, given the choice between me and Paul McCartney, Aunt Ellen is going to pick Sir Paul every time) while I sat on the steps of the church across the street from the arena and prayed I wasn’t going to die, as Live and Let Die wafted through the air.

  10. Thom Avatar
    Thom

    I hope you re-visited previous restaurant . . . to file a "concern."

  11. Jessica Avatar
    Jessica

    This is a classic Amateur Gourmet post. I’m sorry you didn’t feel well, but the story you got out of it is a consolation, I hope.

  12. Wendy R Avatar
    Wendy R

    This story confirms that Noma is 100% not for me. Glad you’re feeling better. And Matchbox 20- LOL.

  13. linda Avatar
    linda

    Oh Adam, good story, challenging meal. So much for "genre-pushing dishes." 🙂 I think some restos like Noma have lost their culinary way in pursuit of the xtreme. So…. Noma becoming a “a full-time food laboratory” is (a) fitting (b) ironical, and (c) a better match its experimental future.

  14. Kav Avatar
    Kav

    “The Menu” is what immediately jumped into mind after the first few paragraphs. Variations of this dinner will be the basis for scenes in any future novel (definitely made for a rom-com).

  15. Mandy Kennedy Avatar
    Mandy Kennedy

    I honestly don’t know what I’d do under the same circumstances.

  16. Vicky Avatar
    Vicky

    Sorry you had to leave but this made such a great story and was so well written, I laughed so hard reading it. It made me think of something Portlandia would do.

  17. Chris Wachsmuth Avatar
    Chris Wachsmuth

    I had a similar experience at the French Laundry a few years back out here in Napa. What I really don’t understand is when did "forceps styling" of weird /unusual food groups stand in for excellent cooking and dining. It just reminds me that the entire food "scene" seems to have lost its way in a sea of money and hype. Glad you survived to tell this great story

  18. Rosemary Avatar
    Rosemary

    I love your writing, the best. Cheers to better meals.

  19. Hj Avatar
    Hj

    And isn’t it sort of exhilarating to weigh the cost/benefit ratio and realize you just want to get out of there? I remember getting up part way through a film (coincidentally, about seaweed—on a contested Irish field) and just walking out. Amazing to get the f out of there. Good for you. Good for Craig for sticking it out!

  20. Brenna Avatar
    Brenna

    This made me laugh to much. Shamu ???????????? I biked past Noma during my time in Copenhagen and thought it looked so beautiful. Thanks for showing me what was on the other side of the doors.

  21. Diana Strinati Baur Avatar
    Diana Strinati Baur

    I love this so much I want to marry it. This says it all. I mean did I order mushroom garum and rdx whatever as soon as noma put them on a website? Yes I did. Was I impressed? They were both OK as umami funk givers but so is fish sauce. I’m over it. Mostly.

  22. Joe Brown Avatar
    Joe Brown

    Ari Aster should direct this.

  23. Lori Avatar
    Lori

    This is hilarious…my daughter made it through dinner at Joe Beef but started to turn green as we were waiting for dessert. But I have to know – what did Matchbox 20 do to you??

  24. Ceridwen Avatar
    Ceridwen

    I laughed so hard and so loudly at this! I’m sorry you were unwell but for your dear readers it has given us a wonderful story!

  25. Willl Avatar
    Willl

    A fantastic piece, well written and you did make me laugh (sorry!). For me, I find most of the dishes offensive, regardless of feeling queasy!

  26. Lynn Avatar
    Lynn

    I haven’t laughed out loud like this while reading a piece in forever! I’m so glad you and your eyeball-holding belly are feeling better and that you listened to your gut. Pun intended. Thanks for this!

  27. June Siegel-Hill Avatar
    June Siegel-Hill

    This experience sounds completely nauseating and makes me so grateful to be vegan. When we eat an expensive meal we get up from the table with energy and well-being. I will never eat anything with a nervous system again.

  28. Gail Calluori Avatar
    Gail Calluori

    Oh my Lord!! I am so impressed at how you pushed on, despite how you felt! That, my friend, is the sign of a true foodie! Peace out…

  29. Luciana Avatar
    Luciana

    My husband and I were equally ecstatic to get into Noma 10 years ago. But after a few disgusting courses, we also felt like we were being punked. We are adventurous eaters, so that was not the issue. The problem was that, while undeniably creative, the food was not tasty. Every course was some sort of green soupy lichen, burnt root, or unripe berry. Being provocative is fine, as long as what you serve is still delicious. The chefs at Noma never seemed to understand that. The emperor has no clothes at Noma!

  30. s Avatar
    s

    Oh god, all my sympathy. I was getting over a bad cold when I went to the French Laundry and definitely by the ninth tiny dessert I was in "look but don’t touch" mode. So rough when our frail meat sack bodies don’t cooperate with our fine dining reservations!

    1. s Avatar
      s

      And OMG Kodbyens Fiskebar was amazing when I was in Denmark 12 years ago!! So glad they’re still around!!

  31. kendall Avatar
    kendall

    wow. this had me cackling. i certainly respect that sort of artistry, but mostly i too just want a baked ziti or perfect slice of cake. i cannot imagine getting through this on a queasy stomach.

  32. Stephen Avatar
    Stephen

    Some restaurants are turning Michelin stars into more of a warning than an enticement. It could have been worse, though. Thank your lucky stars you didn’t go to this Michelin restaurant: https://www.everywhereist.com/2021/12/bros-restaurant-lecce-we-eat-at-the-worst-michelin-starred-restaurant-ever/

  33. Charlotte K Avatar
    Charlotte K

    This looks like the meal served in Beetlejuice served by the pretentious art people to their guests that comes alive and terrorizes them.

  34. Tejas Avatar
    Tejas

    Fantastic. Just puts highbrow food in the list of things that are subjective. Can’t agree more to the 2nd thing that this taught you and us.

  35. Betsy Burtis Avatar
    Betsy Burtis

    Now I understand why they make you pay up front!

  36. Louise Avatar
    Louise

    I think it’s significant that Noma closed to become a "food laboratory." That’s completely orthogonal to wanting to run a restaurant with, you know, pesky human customers who want to actually enjoy their meal.

  37. Anuschka Avatar
    Anuschka

    I am so glad I had never to find an excuse to eat there – I would have not been able to eat a single bite.

  38. Kelli Avatar
    Kelli

    This is the single greatest restaurant review I’ve ever read!

  39. Sandra Bruton Avatar
    Sandra Bruton

    I read this aloud to John while on a drive. We laughed so hard, it hurt! You rival David Sedaris says John. Thank you Adam, you’re a treat.

  40. Guest Avatar
    Guest

    Omg! I died laughing. So sorry you didn’t get to enjoy it the way you’d hoped to. What a wild ride!

  41. Evan Plivsky Avatar
    Evan Plivsky

    Don’t go to a restaurant if you are feeling ill. Did the pandemic teach you nothing?

  42. Robyn Avatar
    Robyn

    So funny! So good! Can’t wait to read your novel when it comes out.

  43. Meg Zimbeck Avatar
    Meg Zimbeck

    I was laughing throughout but I spit out my coffee when I came to Matchbox Twenty. Thanks for the giggle!

    And also: you’re not alone. While I loved it overall, my meal started with live shrimp presented on ice so that they were (mostly) immobile. Each time I picked mine up, it leapt from my hand onto the table. It happened three times. Redzepi himself came and hovered over my shoulder while I squeaked and apologized, trying to get the damn thing in my mouth. In the end, it tasted mostly of salty hay (the shell). After that, they made us eat several courses with our hands. As I was dragging a piece of meat through a sauce and gnawing on the hunk, I (also) thought "they’re punking us." The fact that Noma has persuaded thousands of privileged folk to fly in for meal, to eat fighting shrimp and make out with a cod heads, it’s kind of the funniest joke ever.

    That was thirteen years ago. I’m so glad I went, but it was utterly absurd.

  44. Lesley Drane Avatar
    Lesley Drane

    Thank goodness I went during vegetable season!!!

  45. Sheryll Poe Avatar
    Sheryll Poe

    Oh, my guts and eyeballs, you are a trooper. You are making me glad I never made it to Noma!
    My partner and I had a similar experience in northern Italy (definitely food poisoning from some dodgy cured sausage procured at a farmer’s market) right before a much-anticipated and expensive lunch at La Calendre in Padua. The beef tartare just about did me in.

  46. Mel Avatar
    Mel

    Bahahaha! I read this while breastfeeding my newborn, and it brought so much mirth to my mind that the long day’s exhaustion was almost erased! Thank you for this incredibly well-written, delightful and relatable post!

  47. Courtney Avatar
    Courtney

    This reminds me of my experience at Alinea in Chicago. I kept looking around the restaurant thinking this was a charade. Alas, it was not n

  48. sacha Avatar
    sacha

    Excellent and funny piece. Thanks for the laff

  49. joey t Avatar
    joey t

    I used to want to visit Noma as a YOLO thing. By now, I have read too many of these reviews and have no more interest. Give me local cuisine over fancified garbage any day of the week.

  50. Pete Avatar
    Pete

    We (fortunately? unfortunately?) did NOT get called up from the Noma waitlist while in Copenhagen two years ago but this experience still hits VERY close to home, from loving Sanchez right down to how un-delightful an over-the-top restaurant experience is when you are trying to push through a case of having eaten dodgy smørrebrød the day prior.

  51. James Avatar
    James

    This post made my day and now knowing that I wasn’t accepted at NOMA, it all doesn’t really matter. I won’t be fantacizing over a meal at NOMA any longer. Thank you! Instead of NOMA we
    ate at MadKlubben and had a truly wonderful meal together.

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